How to Deal With Being Different: My Diversity and Inclusion Story

I am the son of two Latino American immigrants, my mother being Cuban and my father being half Cuban/Venezuelan. I was born in Miami, Florida, a city where 70% of the population is Latino. My high school in Miami was 90% Latino and the college I attended (Florida International University) was also 80% Latino. I am First Generation College educated, first person in my family to work in corporate America, and the first person to ever move out of Miami for a career.

When I think back to my childhood in Miami I realize that I had no idea what diversity and inclusion was. I never once had to think, “I feel like I don’t belong here and people won’t understand my perspective.” When I moved to Philadelphia to work as an intern for a major corporation as a junior in college it hit me hard. Diversity and inclusion became really apparent to me then.

The minute I got to Philadelphia I felt almost instantly different than everyone else. I was the only person of color in my intern class and the only person of color on my floor. I was no longer the majority but now the minority. I felt so different at times at work that I wouldn’t talk or speak up during a meeting. The feedback followed right afterwards. I was told by my boss that I am “too calm” or “really reserved”. On the contrary, we Cubans are known for how loud we talk! If you know me well you know that I enjoy a conversation. The town the company housed the interns in didn’t help either. When my roommates and fellow interns would have a conversation I felt like I couldn’t relate whatsoever. I then would say something like “in Miami this this and this”… they heard me say that so often that they started joking around about it.

The depression hit month 1 out of 6. Although it was a fantastic learning experience I was dying to get home. I feel like a lot of my friends go through the same situation I described above. There are usually two things that happen, you either slowly let go of your culture or you embrace it full swing. I embraced my culture and appreciated it so much more after my intern experience. I told myself that that my culture is in my heart and I will never let anything take it from me.

After my internship I was accepted into their leadership development program. When I was asked where I was willing to relocate I told every manager that I was choosing a city with diversity. I narrowed down the list to 3 cities. A lot of people gave me feedback saying this was a “career limiting move” or it could do better if I went to Minneapolis or Arkansas. I didn’t pay attention. I made a promise to myself to never have an experience like the one in Philly.

When the company moved me to the bay area I knew 0 people out here and there were 3 people in the Safeway office. I was back to square one. I would fly out to New Jersey frequently through the training programs they were providing me. In the group I was in I still felt out of place but I was loud and proud. Sometimes the only way I could justify my way of being was to remind everyone I was Cuban from Miami. I excused my behavior so many times that people didn’t take me seriously anymore. I would get comments like “why do you attribute so much of your personality to your culture, don’t you just want to be considered Robert only?” or “Robert, why do you put a label on yourself?” I appreciated them though because they took my feedback of needing more diverse talent and sent me out to FIU to recruit. Unfortunately throughout my time there they slowly started cutting programs that would increase diverse talent.

When I started at my new company I was more confident in myself and who I was. But I saw similar trends like in my former comapny, a low diverse population and slim representation at the leadership level.  I remember sitting with my manager in our second one on one and explaining my experiences that have happened to me and that I just wanted her to understand. I quickly got involved in the latino ERGs and was really excited to be around other Latinos but I felt that the ERGs were not given proper attention from both its members and senior leadership. Therefore it is my mission to work on the ERGs as much as possible.

One experience stands out in relation to D&I so far at my company. I was in a car with other Clorox employees and everyone was talking about cities they would move to. Someone brought up Boise and the whole car agreed they would move to Boise, Idaho. I’ve never been to Boise but I can do a quick google search “Boise Demographics” and I can tell you right away that I wouldn’t move there. I said I wouldn’t move there and people were asking me why. I told them I needed Latinos around me and someone made a comment of “it’s a beautiful city with really cheap rent, there’s always upsides to things that can’t be the only reason why you don’t move there”. It kind of turned me off a bit to hear these comments. I understand you won’t understand my perspective but I would appreciate you acknowledging that maybe I’m coming from a different perspective and experiences. That’s what diversity and inclusion is about.

After speaking to a lot of minority’s over the years I’ve come to learn that I am not alone. My story is very common.

There is something to be said about the mentors that helped me along the way. Throughout every moment since college to now I have had mentors with diverse backgrounds guide me in the right direction. I would share my frustration and they were encouraging and understanding. If it weren’t because of them I would be stuck in Miami with limited personal growth.

The last story ill share is the most important. In May of this year I went to Cuba and it was a life changing experience. I am the first person in my family to go to Cuba in 37 years. What really amazed me was how Cuban I felt and how Cuban people thought I was. It made me so proud to keep my culture and represent it. I felt 100% included, I felt like I belonged. While I was having these experiences I told myself that I would try as hard as I can both at work and in the community to work towards an environment where people can feel inclusive. Thank you for adding me to the steering community.

Why companies need to change how they think of Diversity

As a Cuban-American I continue to be shocked through out my young corporate career at how some companies look at “Diversity”.

I once saw a new employee chart where there was two check columns for gender and diversity. Then I saw a hispanic marketing initiative campaign using primarily sombreros as their creative.

I don’t want to be considered diverse just to be checked off on a box to meet quota. I want to be considered diverse because I bring diversity of thought to my company. Being Cuban-American, I can tell you that not all Latinos wear sombreros. That marketing campaign will only partially work for the Hispanic demographic.

Its time to stop thinking of us in numbers or reaching quota but more as a potential to drive business growth in a new way. The world is becoming more and more globalized, if corporations do not realize the potential of diversity they will lag behind.

Whats my passion?

I used to look at all my peers and would be in awe at how passionate they were about certain topics. It was always something specific such as sports, environmental topics, nutrition, video games, movies, etc.

Therefore, I would ask myself the question….What is my passion?! Coming up with blanks every single time.

Thats until I went to my cousins Cuban wedding in Miami. My entire family was there, we ate Cuban food, danced salsa, sang Cuban songs, and prayed. I have been living away from home for 6 months now and this day hit me extremely hard. I had missed that feeling of connectedness with my culture and family.

That is when I realized what my passions are:

  • Being the best version of myself
  • Family and Friends
  • Culture
  • Financial Freedom
  • Helping Others

I passionatly want to be the best version of myself so that I can inspire family/friends and help others. I passionatly want to pass along my culture to the next generation of Cuban-Americans. I passionately want to be the first person in my family to achieve financial freedom to improve my family heritage.

These passions were built on one thing: Diversity.

 

Why I Rep Culture

As I moved away from a primarily hispanic society I am starting to realize that the way I was raised is a little bit different than how my peers were raised.

And that is completely normal.

Now when it comes to my culture I am extremely loud and proud and Ive noticed I’ve ticked some people off for it. The way I’m loud and proud most of the time is that I relate a lot of things to how I was raised. I in no way arrogantly try to distinguish myself.

Why? Well the feedback I get from people is that I’m pigeon holding myself and its the only single factor that defines me. They believe I am cutting myself short when the “loudest” attribute I am constantly communicating to other people is that I am proud of my culture.

They believe I am not stating other things such as what motivates me, work ethic, skills, characteristics.

I completely understand their perspective but they need to understand there is something behind being proud.

What motivates me: Seeing my father and mother immigrating to this country at a very young age and being successful years later.

My entire family immigrated to this country for a better life. They have all worked their butts off to make it and they all did years later. My grandma who has always been passionate about her culture worked her ass off to retire peacefully. That boot strap mentality that my family has passed on to me has helped me so much in my life.

I can’t help but to be reminded my culture shaped me.

Be loud and proud of where you came from and use that upbringing as an opportunity.

Latino Coming of Age

I resented my culture growing up. There were many aspects about it that I had issues with but primarily I resented it for the fact that my family rejected American culture.

There is this issue in Latino cultures where there tends to be a very narrow view of how things should be done. If it is done in any other way it is considered wrong.

As I grew older I started to read more and more diverse topics. These books ultimately started to shape my mind and how I viewed the world. In other words I started to see “outside” of that narrow vision.

Examples of books I read:

  • Malcolm X by Alex Haley
  • Catcher in the Rye by J.D Salinger
  • 1984 by George Orwell
  • The Stranger by Albert Camus
  • Fear and Loathing in Las Vegas by Hunter S. Thompson

In addition to those books I extensively read news articles and just researched different philosophies of life.

The acquisition of all this knowledge was great news for a 9th grader in high school but by contrast the way I perceived it in relation to my culture was incorrect looking back. These books opened up my mind to new ideas and I conditioned myself to reject the culture that had raised me. Therefore, I tried as hard as possible to “Americanize” myself.

Six years later one of the most important moments in my life occurred, I got a chance to work as an intern for a fortune 100 company in Philadelphia. Now, if you’ve ever been to Philadelphia and Miami before you know there is a stark difference between the two.

Within one month of working in Philadelphia I quickly realized how different things were from that tunnel vision I had received as a child growing up but how I can use my cultural background to influence everyone around me both socially and in the workplace. It was exciting to be different and to see things differently from my peers.

I came back after that internship a new person. I started to talk a lot more Spanish, I called my grandmother a lot more, I educated myself on Latin American history, I got involved with Hispanic organizations at school, I listened to more Latino music, etc. My different approach to things landed me a great network that I could have never dreamed of and a fortune 100 job right after undergraduate school.

I started to embrace the diversity of my upbringing but with a new approach; I now had the best of both worlds.

This is what I want everyone reading this to realize. You will never be able to change who you are and how you were raised. Be proud of your background and you can become a future diverse leader of America.